Leading the Pack: Authentic GTM Strategy for the Modern Tech Era
Great companies aren't built on technology alone; they are built on the strength of the "pack." My leadership style didn't come from a textbook; it was forged through 30 years of leading sales and technical organizations at Microsoft, Google and NetApp.
I’ve taken the frameworks, the operational rigor, and the hard-won wisdom from 30 years at the top of the tech industry and distilled them into a consultancy that focuses on sustainable growth. I’m here to help your team find its North Star, drive its aspirations, and lead with an authenticity that lasts.
I’ve spent 30 years running with the best in the business. Now, I’m here to help you lead your pack.
Jen's Story...
The Unconventional Start
The Unconventional Start
The Unconventional Start
In 1996, while my peers were heading to the lecture halls of Universities across the United Kingdom, I headed straight into the engine room of the technology industry. I chose a path built on grit over a path built on a university degree. That decision—to learn by doing, leading, and failing in real-time—set the stage for a 30-year caree
In 1996, while my peers were heading to the lecture halls of Universities across the United Kingdom, I headed straight into the engine room of the technology industry. I chose a path built on grit over a path built on a university degree. That decision—to learn by doing, leading, and failing in real-time—set the stage for a 30-year career across some of the most iconic names in tech: Microsoft, Google, and NetApp.
Scaling the Summits
The Unconventional Start
The Unconventional Start
I spent three decades navigating the high-pressure, high-stakes world of global technology sales and leadership. I learned how to "land and expand" in new markets, how to drive organic growth through AI workloads, and how to lead sales & technical organizations through massive structural shifts.
But more importantly, I learned that the s
I spent three decades navigating the high-pressure, high-stakes world of global technology sales and leadership. I learned how to "land and expand" in new markets, how to drive organic growth through AI workloads, and how to lead sales & technical organizations through massive structural shifts.
But more importantly, I learned that the strongest "packs" aren't built on quotas alone. They are built by authentic leaders who can bring diverse teams together under a single, clear North Star. My expertise became less about the hardware or the cloud, and more about the people—helping them find clarity in the chaos.
The Turning Point
The Unconventional Start
The Turning Point
Success in tech often demands a "performance at all costs" mentality. I lived that grind until I realized that even the strongest engine can redline. I experienced the "boiling frog" of chronic burnout—the slow, silent rise of stress that high-performers often mistake for resilience.
I reached a juncture where I had to redefine what succe
Success in tech often demands a "performance at all costs" mentality. I lived that grind until I realized that even the strongest engine can redline. I experienced the "boiling frog" of chronic burnout—the slow, silent rise of stress that high-performers often mistake for resilience.
I reached a juncture where I had to redefine what success looked like. I realized that my ultimate North Star wasn't just a revenue target; it was a life that allowed me to do what I love while being present for the people I love—my children and my family.